New Brand = New Digital Presence
Creating a digital experience that will represent the new brand, the new hospital and the AbilityLab’s medical expertise across numerous audiences.
Rehabilitation Institute of Chicago is a leader in the rehabilitation medicine. They have outgrown their current physical space in Chicago. They are currently building a state of the art facility that is going to define rehabilitation medicine in the 21st century. Such a transformation required a major rebrand, which included new name, AbilityLab, and new brand identity with the distinctive visual language.
The culture of AbilityLab is a maker one. The maker culture is all about creating custom solutions for everyday problems. Since no injury is the same, each patient requires individual attention and rehabilitation plan. AbilityLab’s employees work hard to find the best possible outcome for their patients.
We started out with research, which consisted of a deep look at AbilityLab
We have decided to focus on three keys audiences
Clinicians are the doctors, nurses and therapists that provide care for patients at AbilityLab.
Clinicians need AbilityLab.org to be a utility to their work and reflection of that work. They want to provide an appropriate content for their patients and showcase their concurrent career accomplishments.
Researchers focus on finding long term solutions in rehabilitation. They often make breakthrough discoveries that drastically change patient’s lives.
Research and Academics must have current research available online and up-to-date to assert thought leadership ensure the acquisition of grants and assistants. As well as showcase themselves as leaders in their respective fields. They need their interaction with AbilityLab.org to be a utility and timesaver, as well as something they can point to with pride.
Website launched and can be viewed here
Team: Jesse Poe - Senior Creative Strategist, Lana M. Ugurtas - Associate Creative Strategist, Michael Newcomb - Senior UX Designer, Nicole Gavrilles - Senior Visual Designer