01. CUSTOM COMPONENTS

To help consumers match their unique beauty traits, manufacturers are allowing users to customize their makeup selections by mixing and matching components to create individualized products.  

Function of Beauty Shoppers Design Hair Care Products To Match Styling Goals Developed by MIT-trained engineers, Function of Beauty is a flexible suite of hair care products that consumers can customize to their precise hair needs, goals and preferences. Via an online tool, shoppers input their hair type, styling objective, preferred product color and scent. Proprietary mixing technologies combine customers’ preferences into a product formula that serves each buyer’s personal hair care goals. Products are purchased online and shipped directly to consumers. functionofbeauty.com

Function of Beauty

Shoppers Design Hair Care Products To Match Styling Goals

Developed by MIT-trained engineers, Function of Beauty is a flexible suite of hair care products that consumers can customize to their precise hair needs, goals and preferences. Via an online tool, shoppers input their hair type, styling objective, preferred product color and scent. Proprietary mixing technologies combine customers’ preferences into a product formula that serves each buyer’s personal hair care goals. Products are purchased online and shipped directly to consumers.

functionofbeauty.com

Finding Ferdinand Custom-Colored Makeup Palettes Created Online Direct-to-consumer makeup brand Finding Ferdinand lets shoppers customize their own lipstick colors and makeup palette assortments. When creating a custom lipstick shade, consumers can choose from preset colors or create a shade from scratch. Makeup palettes can be customized to include any assortment of blush, highlighter and bronzer from a variety of color choices. Each component in the palette has a removable magnetic base, allowing for an easy replacement and for constant updating and customization.  findingferdinand.com

Finding Ferdinand

Custom-Colored Makeup Palettes Created Online

Direct-to-consumer makeup brand Finding Ferdinand lets shoppers customize their own lipstick colors and makeup palette assortments. When creating a custom lipstick shade, consumers can choose from preset colors or create a shade from scratch. Makeup palettes can be customized to include any assortment of blush, highlighter and bronzer from a variety of color choices. Each component in the palette has a removable magnetic base, allowing for an easy replacement and for constant updating and customization. 

findingferdinand.com

Strategies For Customer Experience:

  • At physical and digital storefronts, help customers understand the product components that are most important to them and purchase or create products that suit their matrix of needs.
  • Mine social channels to understand what needs are not being met by your product line, or how customers are already experimenting with your products. Encourage fans to share their custom creations with others who may have similar needs.
  • Leverage packaging, display and UX design to help customers understand how to mix and match their products or create a custom purchase, whether in-store or online.