01. CUSTOM COMPONENTS
To help consumers match their unique beauty traits, manufacturers are allowing users to customize their makeup selections by mixing and matching components to create individualized products.
Strategies For Customer Experience:
- At physical and digital storefronts, help customers understand the product components that are most important to them and purchase or create products that suit their matrix of needs.
- Mine social channels to understand what needs are not being met by your product line, or how customers are already experimenting with your products. Encourage fans to share their custom creations with others who may have similar needs.
- Leverage packaging, display and UX design to help customers understand how to mix and match their products or create a custom purchase, whether in-store or online.