02. DIY Apothecary
DIY products, once dismissed as cost-saving measures or homeopathic substitutes, have been resurrected as potent tools for brands to forge transparent and empowering relationships with consumers. DIY-focused brands help customers make their own bespoke products while facilitating ingredients and expertise—celebrating individual creativity while committing to product transparency and maintaining effective results.
Strategies For Customer Experience:
- Bolster brand loyalty by educating customers on how they can customize or add to products at home, replicate a product recipe or otherwise experiment with their purchase.
- Lead advertising with communication that contextualizes leading ingredients, in order to help people identify, understand and trust what is in their products.
- Consider how packaging, product displays and store interiors can add interactive elements that allow customers to use their hands to make a purchase their own.