EQUINOX
Visual Content Platform Strategy
Ask
Create a creative direction for on-demand content that is aspirational and on-brand with scalability in mind and that differentiates Equinox from its competitors.
Problem
The market is oversaturated with fitness apps. How does Equinox translate its luxury fitness experience into fitness content?
Insight: Fitness content focuses on utility. Equinox is a luxury offering that is uniquely positioned to offer more.
Strategic Approach: More Than Fitness.
Provide next-level fitness content that transforms the workout experience at home and extends the Equinox brand into the consumers’ environment
Creative Solution: Perspective
Life is about the people you surround yourself with, your support network, and your people. Each individual in your orbit brings a differentiated and unique perspective to the table, and each adds value. Equinox is no different. It is a community of high-performance individuals and high-performance trainers who have chosen Equinox because it represents a new perspective on fitness — fitness as a lifestyle. As life. We are all at different levels of strength, but we are all unified by our desire to live better lives.
…TO STAY OPEN TO CHALLENGES.
…TO FIND INSPIRATION IN EACH OTHER.
…TO GO FURTHER TOGETHER.
Equinox knows that new perspectives are our ultimate inspiration.