04.Lifestyle reflection

To properly gauge what each fan is looking for in his or her beauty routine, brands are using interactive questionnaires and expert consultations to intimately understand customers’ lifestyles and preferences. This knowledge allows them to provide specific product recommendations or curate personalized selections—solidifying their supportive role on the path of personal care.  

Oleum Vera Custom Products Mixed From Assortment Of Essential Ingredients With emphasis on personalization and sustainability, Oleum Vera is a DIY beauty brand that connects fans with raw beauty ingredients and multiple recipes to create their own custom products. Oleum Vera kits contain an assortment of essential oils, natural products and creation accessories, as well as a recipe book that highlights different ways to mix ingredients to create 8-10 products per kit. By providing raw ingredients and education, Oleum Vera offers customers the knowledge to re-appropriate their body care routine and tailor it to meet their unique needs. oleumvera.com  

Oleum Vera

Custom Products Mixed From Assortment Of Essential Ingredients

With emphasis on personalization and sustainability, Oleum Vera is a DIY beauty brand that connects fans with raw beauty ingredients and multiple recipes to create their own custom products. Oleum Vera kits contain an assortment of essential oils, natural products and creation accessories, as well as a recipe book that highlights different ways to mix ingredients to create 8-10 products per kit. By providing raw ingredients and education, Oleum Vera offers customers the knowledge to re-appropriate their body care routine and tailor it to meet their unique needs.

oleumvera.com

 

            Ktchn Apothecary At-Home Preparation Increases Skin Care Line’s Potency Ktchn Apothecary is a skin care brand that ensures potency by instructing customers to mix the products’ active ingredients at home. The delivered DIY kit includes precise measurements of pure ingredients such as aloe, essential oils and natural beeswax. The kit offers three clear instructions for mixing (pour, heat, stir) to create a solution in ten minutes. Ktchn Apotehcary’s at-home process allows for a more potent product that doesn’t need the dilution or chemicals that keep other moisturizers shelf-stable. ktchnapothecary.com  

 

 

 

 

 

 

Ktchn Apothecary

At-Home Preparation Increases Skin Care Line’s Potency

Ktchn Apothecary is a skin care brand that ensures potency by instructing customers to mix the products’ active ingredients at home. The delivered DIY kit includes precise measurements of pure ingredients such as aloe, essential oils and natural beeswax. The kit offers three clear instructions for mixing (pour, heat, stir) to create a solution in ten minutes. Ktchn Apotehcary’s at-home process allows for a more potent product that doesn’t need the dilution or chemicals that keep other moisturizers shelf-stable.

ktchnapothecary.com

 

Strategies For Customer Experience:

  • Tap into the existing networks of nutritionists, wellness and beauty experts to leverage their expertise for tailoring product recommendations for each customer.
  • Assess if personalized product recommendations are effective through aconsumer survey.
  • Conduct a consumer survey to understand what parts of the product consumers would like to personalize.