To properly gauge what each fan is looking for in his or her beauty routine, brands are using interactive questionnaires and expert consultations to intimately understand customers’ lifestyles and preferences. This knowledge allows them to provide specific product recommendations or curate personalized selections—solidifying their supportive role on the path of personal care.
Strategies For Customer Experience:
- Tap into the existing networks of nutritionists, wellness and beauty experts to leverage their expertise for tailoring product recommendations for each customer.
- Assess if personalized product recommendations are effective through aconsumer survey.
- Conduct a consumer survey to understand what parts of the product consumers would like to personalize.