Mastercard
‘Priceless Restaurant’
Creative Strategy
Ask
Create a restaurant experience for high-end exclusive cardholders that will be open for 1 Year that defies expectation
Problem
Mastercard is a technology company with no equity in the food and restaurant space.
Insight
Higher-spending consumers want access to exclusive dining experiences but do not always have the ability to travel to the most exotic restaurants around the world.
Strategic Approach
Beyond Food: Create a frictionless restaurant experience by connecting consumers to the world through food by removing barriers between people and experiences.
Creative Solution:
Launch a ‘Priceless’ Restaurant by recreating the most exciting and dynamic dining experiences from around the world in immaculate detail, including furniture, utensils and the ambiance.
Restaurants included:
Lyaness (England): A 2018’s “World’s Best Bar” with decor mirroring London's original. Drinks will come from famed mixologist Ryan Chetiyawardana
The Rock (Zanzibar): A version of a Zanzibar dining destination that sits on a small rock in the Indian Ocean.
Teruzushi (Japan): a 12-seat sushi counter helmed by chef Takayoshi Watanabe, who in Japan has become known for his theatrical use of a long, 70-centimeter blade.
