I am a Creative Strategist with an Art Director background, passionate about crafting brand stories and translating them into design.  I have worked as a designer and art director for the past 8 years. As a designer and lateral thinker, I am able to create unique brand strategy that transforms the brands and places them into the culture. 


  • School of Visual Arts, New York City
    • Masters of Professional Studies in Branding, 2015
  • The Art Institute of Washington, Arlington, VA
    • Bachelor of Fine Arts degree in Media Arts and Animation, 2007


 Freelance Branding Consultant                                                          Present

  • Creating brand strategy for various hospitality and lifestyle companies by analyzing current trends and culture 
  • Providing design consultancy for creative pitches to prospective clients
  • Identifying target markets and unique brand positioning for clients

TheaterMania, Art Director                                                                   2011-2014

  • In charge of redesign and re-launch of TheaterMania website
  • Developed various TheaterMania brands, such us TMU (TheaterMania Student Blog), and TheaterMania Gold Club (Membership Theater Tickets Service) 
  • Worked with marketing department in setting up Social Media Campaigns across various platforms (facebook, tumblr, twitter, google+)
  • Provided brand direction to increase consistency within TheaterMania brand by creating “TheaterMania Style Guide”
  • Designed various print ad campaigns, including the Poster Campaign for Central Parking Garages in New York City Theater District
  • Responsible for creating the TM Magazine (TheateMania’s in-house monthly iPad magazine) brand and its art direction by:
    • Developed design and layout for 70+ articles 
    • Coordinated delivery of copy, images and interactive content cross departments
  • Rebranded of the Drama Desk Awards’ (Annual theater award show) identity, including logo, website and event program 
  • Built a cohesive and recognizable brand image for OvationTix, a B2B website.

1stdibs, Jr. Art Director                                                                         2009-2011

  • Worked on establishing the 1stdibs brand by:
    • Creating company’s logo
    • Maintaining visual consistency for various publications
    • Sustaining visual aesthetic of  the web site 
  • Responsible for preparing weekly layouts for Introspective magazine (the in-house interior design/fashion online magazine for
  • Prepared photoshoped images for 3 weekly articles ranging from designer profiles to book reviews (7-14 pages each)
  • Contributed to the creative process of editorial concepts and ideas
  • Designed custom websites for individual clients 
  • Created flash banners for 1stdibs homepage in order to help increase traffic to clients’ websites
  • In charge of designing promotional 1stdibs banners for various publications (NY Times, Artnet, etc.)
  • Designed promotional 1stdibs material for various 1stdibs sponsored events, including posters, decals and general signage

Universal Creative Group, 3D Designer                                        2007-2009

  • Responsible for animating 3D characters for TV spots using Cinema 4D
  • Focused on modeling of 3D characters, environments and objects for TV spots
  • Prepared concept work and character and object design for various ad campaigns 
  • Created banners for Internet campaigns using Adobe Flash
  • Designed print campaigns containing posters, cards, magazine and newspaper ads
  • In charge of designing landing pages for web campaigns using Adobe Illustrator