VERIZON
“Notable Nurses”
Brand, Experiential and Content Strategy
The Ask: Deliver meaningful experiences to “Those who serve”: Nurses segments in order to demonstrate Verizon’s value proposition: “Giving more to those who give the most.”
Problem: There is low awareness about Verizon’s products that are geared towards Nurses
Insight: Nurses need time to connect to their families, to their communities, to celebrate the wins and to connect to themselves.
Strategic Approach: Moments of Connection
Establish Verizon as the network that enables life’s moments by providing a reliable and superior service geared towards the ones who serve.
Creative Solution: Notable Nurses
A web series made in collaboration with healthcare influencer Nurse Blake that shares and celebrates stories of success and sacrifice from nurses nationwide and highlights the Verizon Nurses Plan.
Process: Audience Development, Cultural Research, Audience Interviews