WAG!
Brand Strategy
Background: Wag! is an on-demand dog walking app, providing pet parents more flexibility to manage everyday life and instant access to experienced and trustworthy dog walkers, boarding hosts, and sitters in their communities.
The Ask: To define a brand architecture, brand positioning, messaging, brand values and target audience.
Insight: Pet Owners are crazy about their dogs and they will spare no expense on their well-being.
Strategic Approach: Dog Obsessed
Wag! provides services that are centered around pets by connecting dog parents with a community of vetted dog walkers through an on-demand platform, so consumers can share a life together with their pooches that is full of adventure and joyful moments.
Brand Purpose: Sharing The Joys Of Dog Parenthood
The love of a dog is a precious gift, and everyone should experience it, so we want to make dog ownership easier by taking care of the dogs the way you would.
Brand Promise: We provide on-demand, vetted and matched dog walking and sitting services, so dogs and their humans can share a fulfilling life full of adventures and joyful moments.
Methodology: Brand Audit including Stakeholders Interviews, Audience Development, Pet Parents Interviews, Dog Walker Interviews, Pet Industry Trends and Analysis, Pet Category Research and Analysis